My comment posted from sister shop "LaOohLaLa Boutique" which I share with my sister, grandmother, and great aunt on the Etsy Seller Handbook Blog Article "How to Take Your Vintage Shop to the Next Level":
Hooray! We are absolutely thrilled to see an Etsy blog article highlighting the vintage portion of this fabulous online marketplace! Please continue to showcase vintage in the seller handbook section of the blog! We can always use more inspiration and guidance with regards to the vintage side of our boutique!
I think the two most important parts in this article are "building a robust inventory" and "focus on photography"; we strive to set our minds to this everyday. More sales take place when you have more inventory for buyers to browse through; they will also be more likely to stay in your shop, keep looking, and possibly buy multiple items. Keeping a cohesive look with your photography helps too! One commenter asked what is best for displaying vintage clothing, a model or a mannequin? I prefer the real-life living model, but a classy mannequin (a bust only or with a face) can be equally aesthetically pleasing to the eye as long as you create the crisp, light, and airy, or themed environment/setting for your background. Striving to achieve the highest quality of photography and photo editing in your capabilities is essential!
My sister Andrea modeling a Vintage Tea Length Floral Prairie Pinafore Dress for her Victorian romantic themed Etsy Shop "Storybook Artifact"
Also, "collaborating with competitors" is a great piece of advice as well...and I think also having other vintage Etsy shops is also rewarding. For instance, I collaborate with my sister Andrea of "Storybook Artifact" who has a vintage Victorian/Romantic themed Etsy shop where she houses women's garments and fancy vintage housewares; we hold weekly photo shoots together and thus provide a model and a photographer! "LaOohLaLa Boutique" is a vintage/handmade boutique that my sister and I collaborate with my grandmother and great-aunt where we house mid century themed women's clothing, vintage pin up ephemera, and collectible designer vintage stilettos along with my aunt's handmade retro themed pin up pillows. The third shop "Eco-Friendly Freckles", I run myself and it houses my upcycled original artwork along with a variety of vintage toys, housewares, decor, etc...because preserving vintage items gives what some may consider an old, outdated, and unwanted item a "new life" by recycling it in a way and providing it to someone who cherishes it! "One man's trash is another man's treasure" and "beauty is in the eye of the beholder" certainly holds truth when it comes to vintage! By having these three separate vintage shops, the Victorian romantic themed items are set apart from the mid century mod sixties themed items; by doing this we create a specific venue for our niche markets to come to and enjoy!